This Wednesday night Iberia and LALIGA presented the airline's sponsorship of the Spanish competition. The event was attended by executives from the two companies and also by footballer Javier Mascherano, idol of the national team, to announce the agreement that will bring the best of entertainment, culture and fun to thousands of fans in Latin America. region of great importance for both companies.
This alliance will bring different types of activities, events and news during the 23/24 season of the Spanish competition, so that soccer fans in Argentina and the rest of Latin America can enjoy all the excitement of this sport. The collaboration coincides with an important moment for both companies. For Iberia, 2023 is a year in which its main focus is Latin America, a region where it has 18 destinations in 16 countries, and in which Buenos Aires has positioned itself as a key market, with 14 weekly flights between Buenos Aires and Madrid .
Gemma Juncá, Marketing and Brand Director of Iberia, said: “We are happy to officially announce our sponsorship of LALIGA in Latin America and, especially, to do so in Argentina, as it is a country full of meaning for Iberia as it was the first destination to We traveled from Latin America, 77 years ago. Furthermore, it is a market in which we are going to continue strengthening our presence and, of course, enchanting customers so that they always think of Iberia as the first option for traveling to Europe. This is why, thanks to this agreement, we will offer exclusive experiences for our clients.”
Marc Tarradas, LALIGA Delegate in Argentina, highlighted: "We are delighted to be able to collaborate with companies as solid as Iberia and that share the same values as LALIGA. We both have the objective of continuing to grow in Latin America, especially in Argentina, and through of football and aviation, we will be able to transmit experiences and emotions to all our fans to live the best of football.”