HOW MUCH A DIMOND PLAY BUTTON COST ?
2 min readFeb 23, 2024
Design:
- Made of solid metal, often gold or a gold-plated alloy.
- Features the iconic triangular YouTube play button design.
- Centered in the triangle is a large, colorless crystal that resembles a diamond. (It’s not a real diamond, but it looks pretty impressive!)
- Base is typically black or made of wood for a sleek and modern look.
- Comes with an engraved plaque personalized with the channel name and subscriber milestone.
Eligibility and Awarding:
- Awarded by YouTube to channels that reach 10 million subscribers.
- There is no application process. YouTube automatically sends the award to eligible channels.
- The award can take several months to arrive after reaching the milestone.
- There have been instances of YouTubers receiving damaged or faulty buttons, which YouTube promptly replaces.
Value and Reselling:
- As mentioned, the button is not officially for sale and has no official price tag.
- Estimates put the cost of materials and production around $25,000.
- However, the sentimental value to the creator is much higher.
- Some creators have chosen to auction their buttons for charity, raising significant sums.
- Selling the button is against YouTube’s terms of service, so it’s not recommended.
Interesting Facts:
- The first Diamond Play Button was awarded to PewDiePie in 2016.
- As of February 2024, there are over 700 channels with over 10 million subscribers.
- YouTube also awards Custom Play Buttons to channels with 50 million or more subscribers.
- These custom buttons can be designed based on the creator’s preferences.
