Media and its Power
Media today consists of television, Internet, cinema, newspapers, radio, magazines, direct mail, fax, and the telephone. Viewers can see some pictorial representation of messages through different types of broadcasting and advertising. Images are visual representations, pictures, graphics, and include video, movies. Images are very useful in media to help share messages effectively.
Nowadays, our life will be incomplete without media. It provides an easy way of communication where people are able to contact friends and family from any location of the world. At the same time, media like television, radio and the Internet enhance our knowledge by providing access to information from all over the world. We can also receive different types of news or daily events through media, almost instantly, for example, through the Internet.
One of major jobs of media today is to inform the people about the latest happening around the world. They cover all of our interest like weather, politics, war, health, finance, science, fashion, music, etc. The need for more and more news has evolved into creation of dedicated TV & radio channels and magazines. People can listen, watch and read recent and latest news whenever and wherever they want.
Even though there are lot of plus points for use of media but there are also many disadvantages to it. Media has the bad effect of inducing baseless ideas through advertisements. People are forced to buy harmful or substandard products. Sometimes, the Media develops unnecessary distortion of truth to attract attention. Because of its power to build public opinion, the influence of media can make or break the government.
The media has the power of educating people, the good and the bad. Since it affect the eyes, the ears and the mind simultaneously nothing can overcome the influence of the media. The media in the advanced society should perform a better mission of enlightening people for a better and safe usage of media.
