Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Moving to a new country can be an endurance. If it’s not visas, it’s accommodation, moving costs or planning of a new life.
HSBC, which used to describe itself as “the world’s local bank,” aims to take the financial issues away from customers with its new services. and through its latest campaign, HSBC will strengthen its influencer marketing strategy to amplify its messaging.
“Given the fact that we have a very strong global footprint, we feel like we do have a role to play to serve our customers much better with the global footprint that we have,” explained Stephanie Ng, managing director and global head of marketing for retail banking at HSBC.
The Unforeign Exchange
The bank recently released its second phase of a campaign to engage customers who have relocated overseas and promote the launch of a new community called “The Unforeign Exchange.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in