The X Factor judge Cheryl Cole has shared a rare glimpse of her son Bear, whom she shares with former One Direction bandmate Liam Payne, in a new Instagram video.

While on a trip to Lapland in Ascot with her Girls Aloud bandmate Kimberley Walsh, the singer shared a video of their time there as they enjoyed the festivities.

It is here that we get to see her son with his back to the camera given that Cheryl is among a throng of famous personalities who guard their children’s privacy by not revealing their faces to the public.

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Related: X Factor’s Simon Cowell teases new reality show

She also rarely posts about Bear. But in this video, we see him standing next to his mother in an adorable snowman beanie hat while Cheryl is in a cosy puffer coat.

She posted the video alongside the caption filled with a bunch of Christmas-themed emojis: “Thank you for the Christmas magic @laplanduk Wishing you all the warmest wishes for Christmas.”

Meanwhile, Cheryl’s fellow X Factor host Simon Cowell has teased yet another reality show, this time with former X Factor contestant Lucy Spraggan.

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Related: X Factor star Rebecca Ferguson marries fiance

While making an appearance on The One Show earlier this month with the singer-songwriter, Cowell was asked by host Alex Jones if there was a "new vehicle to re-feed that pop engine", which is where the two hinted that a new show might be in the works.

"There are things, if it was to ever come back, that Simon and I would love to make it a better show for the contestants and for their longevity," said Spraggan.

"The importance is finding new talent who really need a voice and a platform. Simon has that and I have the experience of being a contestant; I think we could make something really special," she added.

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Shivani Dubey

Shivani Dubey is a freelance writer covering entertainment, culture, social trends and lifestyle. She has been published in Vice, Vogue India, Refinery29, Mashable, i-D, Little White Lies, HuffPost and The Daily Beast among other titles. You can find her on Twitter.