Murmurs about a potential collaboration between Burberry and Supreme hit back in January (via the Supreme Leaks News Instagram account), and confirmation arrived earlier this week by way of a fit pic from rapper A$AP Nast, of Harlem’s very own A$AP Mob. In repose on a chaise lounge, Nast wore head-to-toe Burberry nova check embroidered with the brand’s sans-serif logo introduced by creative director Riccardo Tisci in 2018, its OG “Equestrian Knight” motif, and the Supreme box logo. That’s quadruple-branded.
Indeed, the British luxury label and the New York streetwear brand are making it official with a collab capsule dropping this Thursday, March 10. The collection plays up both brand’s respective iconographies, spanning preppy signatures like rugby shirts and car coats in weather-resistant gabardine (the fabric is a 19th-century Burberry invention), to streetwear staples like bucket hats and track suits. The campaign, shot by London-based photographer Bolade Banjo and featuring the likes of Russian supermodel Irina Shayk and Nigerian skater Leonard Iheagwam, channels prime London Town.
Rife with Burberry’s unmistakable nova check pattern, the collab also seems to riff on the 166-year-old brand’s storied legacy in Britain, as well as its place in the logomania canon: There’s a spin on the prototypical Burberry bootleg, the nova check baseball cap (as seen on the cover of the 2011 bestselling book, Chavs: The Demonization of The Working Class), in the form of a classic 6-panel. Elsewhere in the collection are silk pajamas, the requisite hoodies and skate decks, shearling-lined puffer jackets, and even a pair of denim shorts (!).
This is Supreme’s most capital-F Fashion collaboration since the brand named Tremaine Emory, the founder of No Vacancy Inn, as creative director in February. While they’ve been dipping a toe—or, frankly, their whole foot—into the luxury space over the last few years, Supreme’s always been into the high/low. Last year alone, capsules with Tiffany & Co., Missoni, True Religion, and…the movie Shrek continued to surprise and delight fans who eagerly await (and covet) all of Supreme’s next moves. If you’re in that camp, you can shop the collection online at Burberry and Dover Street Market, as well as select Burberry and Supreme brick-and-mortars worldwide.