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As collector cars, Mercurys sometimes get lost in the shuffle--much in the way that the marque was lost in the shuffle at Ford Motor Company for so many years.
Mercury was positioned just upmarket of Ford, but not quite on par with Lincoln, yet it shared bodies and drivetrains with each of the other brands for too much of its life. When it was phased out last year, Mercury accounted for less than six percent of FoMoCo sales and lacked an identity that car buyers could relate to.
For the 1957 model year, however, the big M sought to break free from a badge-engineered image and delineate itself as a true competitor for not only GM's Pontiac division but Oldsmobile and Buick, as well.
Mercury's distinctive scalloped quarter panels in an ocean of tall tailfins from Detroit. 1957 marked the first year since 1940 that Mercury shared none of its body panels with other FoMoCo divisions.
The 1957 Mercury had the distinction of being the first to share no body panels with another Ford Motor Company division since 1940. The new "Dream Car" styling was the subject of an aggressive public relations/advertising blitz that sought to convince buyers that they were buying the car of the future. Jet-age styling cues were piled on like clichés from a 1950s science-fiction thriller. In the front and rear, huge simulated air intake scoops formed each side of the front and rear bumpers, while bold concave accents at the quarter panel beltline carved out rocket-like tail fins, complete with V-shaped taillamps. The top-of-the-line Turnpike Cruiser added a roof ventilation system with two oval ram-air scoops above the windshield on each side of the car. Small antennas protruded out from inside the scoops purely as a futuristic design element.
The '57 Mercurys were bigger in every way than their predecessors and sat lower to the ground. Only V-8 power was available, using either the Ford 312 or Lincoln 368, and when equipped with an automatic, Mercurys were outfitted with a push-button "keyboard" to control the transmission.
Mercury enthusiasts look fondly on these wildly styled behemoths today, and they sold well new. Unfortunately, Mercury didn't seem to be able to soar above some of the quality control issues that Ford wrestled with at the end of the 1950s.
In January 1991, Popular Mechanics recalled how the 1957 Mercury scored the second worst overall rating in the history of the magazine's automobile owner's surveys. (The worst score went to Lincoln in 1958.) In the August 1957 issue, 13.2 percent of 100 1957 Mercury owners surveyed by PM rated the car "Poor." Some 61.4 percent called the car Excellent, while 25.4 percent said it was Average. The feature most liked by owners was the 1957 Mercury's exterior styling, followed by its handling ease and riding comfort. Owners' most frequent complaints centered around fuel economy (one owner reported 10 MPG), poor workmanship and body rattles and squeaks.
Our feature Mercury isn't typical of the luxurious image that Mercury was trying to project for its new car in 1957. Powered by the M-335 version of the 368, this example emulates the Mercs built to do battle in NASCAR's growing stock car racing series.
Since these pictures were taken, the car has changed hands, selling at Barrett-Jackson's 2011 Scottsdale auction for $38,500. A few years back, we spotted a clean 1957 Monterey at a local show, with a more approachable asking price of $17,500. Recent editions of Hemmings Motor News have featured 1957 Mercurys with asking prices in the neighborhood of $25,000.
Buying a complete car is probably your best bet, as Joel Ferris of Mercuryland, (www.mercuryland.com), which specializes in Mercury parts and information, cautions that the '57 is not a project car for the faint of heart.
"These are not easy or cheap cars to restore," he said. "We do research to see what parts will work, so our customers have something, plus we part out cars for the used parts."
Chassis and Brakes
1957 Mercurys rode on a new bow-shaped full frame that egged out in an arc at the center and tapered in at the front and rear wheels. The idea was to allow additional space to drop the floor, and the car's center of gravity, lower. The frame had five crossmembers, with additional reinforcements on convertibles.
The front suspension was of the typical independent, ball-joint variety, with coil springs, hydraulic shocks, a one-piece torsion bar-style stabilizer and what Mercury called "swept-back" lower control arms.
The rear suspension used 55-inch-long leaf springs and hydraulic shock absorbers. Station wagons, Monterey and Montclair models, except convertibles with the 368 cu.in. engine, were equipped with a cushioned shackle on the forward end of the rear leaf springs.
The brakes were 11-inch drums, but cars with the 312 had 212 square inches of braking surface, while station wagons and 368-powered cars had 3-inch front binders for a total of 233 square inches of braking surface. Mercurys used recirculating ball-type steering boxes. The overall steering ratio for cars with manual steering was 27:1, while cars with power steering had a 24:1 ratio.
All of the cars rode on 14x6 wheels; Montclair and Monterey (except convertibles) were shod with 8.00x14-inch tires, while others used either 8.00x14 or 8.50x14.
Engine Transmission and Axle
For 1957, Mercury offered two engines: the 255hp 312 V-8 and the 290hp 368 V-8. The M-335 power package added a dual-quad intake and a solid-lifter camshaft to the 368, raising power to 335hp. Its availability has been debated, but the dual-quad intakes have turned up on Montereys and Turnpike Cruisers.
The 312 was used in Fords and Mercurys as well as Edsels. It was a heavy engine and had some oiling issues that are easily addressed. It was a good performer for its time, however, and is popular with Ford enthusiasts. Parts and information are both easy to come by when it's time to rebuild one of these classic Y-blocks.
The 368 was shared with the Lincoln division in 1957, which was the engine's last year in production, as it was replaced with the 383 MEL V-8. The 368 is a heavy, but sturdy and smooth-running engine. Parts are widely available for the 368; however, they tend to be more expensive than 312 parts--something to consider when buying a car in need of an engine rebuild.
On both engines, a four-barrel carburetor was standard. The 368 was typically outfitted with the Carter WCFB, while the 312 used the Carter AFB or the Holley 4150.
A three-speed manual Warner T-85 transmission and a 10.5-inch clutch were standard on station wagons and the Monterey. An overdrive was optional, as was the Merc-O-Matic three-speed automatic transmission. (The Merc-O-Matic was standard on the Montclair and Turnpike Cruiser.)
The rear axle used was a banjo-type housing with a front-loading differential carrier. With a manual transmission, gear ratios were typically 3.70:1 or 3.89:1. With the Merc-O-Matic, gear ratios were 2.91:1 or 3.22:1.
Body
Full-size Mercury variations for 1957 included: the Montclair Phaeton Sedan, Phaeton Coupe, convertible and four-door sedan; the Monterey Phaeton Sedan, Phaeton Coupe, convertible, four-door sedan and two-door sedan; four-door, nine-passenger and six-passenger, as well as two-door six-passenger wagons and the Turnpike Cruiser two-door hardtop, four-door hardtop and convertible.
Mercury took great pride in pointing out the sturdiness of its body panels in 1957 advertisements. As with all American cars of this vintage, however, rust is the biggest enemy. Some common patch panels are being produced for these cars, including rocker panels, floor pans, inner headlamp panels and rear fender patches. For complete panels--fenders, quarters, trunklids, doors and hoods--restorers will have to repair what they have or rely on used parts from salvage yards and swap meets. The same is true for trim parts--next to nothing is being reproduced for 1957 Mercurys.
Interior
Of all of the Mercurys, the Turnpike Cruiser is the most striking and gimmicky from the operator's perspective. As standard equipment, the Cruiser was outfitted with "Keyboard (push-button) Control," for the automatic transmission; "Breezeway Ventilation," a quirky roof-level ventilation system with faux miniature antennas poking out of the exterior openings and a power retractable rear window; the "Monitor Control Panel," with its tachometer and average-speed computer clock set in their own rubberized pods; as well as the oddly shaped "Full Vision" steering wheel that gave an unobstructed view of the sweep-type speedometer. There were numerous creature comforts that could be piled on, as well, including a four-way power seat and a power seat with memory, power windows, tinted windows, air conditioning, an automatic chassis lube system and more. Lesser models had more conventional-looking interiors than the Turnpike Cruiser, but even base cars were loaded with flair. Across the board, flamboyant two- and three-tone vinyl and fabric interior combinations were available, set off by bright chrome trim.
While upholstery and carpeting can be replaced from original-style patterns, there is no central clearinghouse for 1957 Mercury interior trim parts, today. Plan your restoration project accordingly.
PRODUCTION
Monterey two-door hardtop -- 42,199
Monterey two-door convertible -- 5,003
Montclair two-door hardtop -- 30,111
Montclair two-door convertible -- 4,248
Turnpike Cruiser two-door hardtop -- 7,291
Turnpike Cruiser convertible -- 1,265
WHAT TO PAY
PARTS PRICES
Ball joint -- $57
Brake drum (w/2.5-inch-wide brakes) -- $220
Brake hose -- $34
Camshaft (368 V-8) -- $210
Carburetor kit -- $59
Carpet kit -- $259
Clutch disc -- $113
Coil springs -- $220 (per pair)
Exhaust system -- $454
Fuel pump -- $130
Gasket kit (368) -- $193
Idler arm -- $57
Master cylinder -- $115
Motor mounts -- $36 each
SPECIALISTS
Mercuryland
308-946-2564
www.mercuryland.com
Kanter Auto Products
800-526-1096
www.kanter.com
Concours Parts
800-722-0009
www.concoursparts.com
The Lincoln/Mercury Old Parts Store
727-445-1091
www.lincolnoldparts.com
Mac's Antique Auto Parts
877-579-5720
www.Macsautoparts.com
CLUB SCENE
International Mercury Owners Association
PO Box 1245
Northbrook, Illinois 60065
www.mercuryclub.com
847-997-8624
Dues: $40 per year; membership: 1,400
Recent
Photo: Jeff Smith
Only the most blasé of engine builders are not concerned with compression ratios. The relationship between the volume of the cylinder with the piston at the bottom of its stroke and the volume at the top of the stroke is inherently critical to engine performance. That simple comparison can help make power, improve throttle response, increase fuel mileage, and generally is one of the most important specs on any engine, either normally aspirated or super-turbocharged.
The best way to tell the compression ratio story is to start from the beginning. The factors that affect this volume relationship include the cylinder bore, piston stroke, the volume of the combustion chamber, the shape of the piston top, the position of the piston relative to the block deck (either below or above the deck), and the thickness of the head gasket.
The piston top plays a vital role in determining compression on any engine. Dished pistons will add to the combustion chamber volume while domed pistons are intended to reduce overall volume and increase compression. The ideal combustion space combination is a flat piston top with a small chamber to improve combustion efficiency.Photo: Courtesy of Mahle Motorsports
Before we get into specifics, let’s first discuss how compression ratio is determined. In the old days before computers, engine builders had to run through the laborious task of determining the volume of each of the above variables. Bore and stroke for the cylinder is easy using the basic geometry of the volume of a cylinder which is the area of a circle (the bore) times the depth or length of the cylinder. The formula is from high school geometry: Pi x radius x radius x length. This is also the same formula you would use to calculate the volume of the piston above or below the deck as well as head gasket volume based on bore size and the thickness of the gasket.
The formula to compute the volume of the cylinder at the top of the stroke includes the piston top configuration (dish or dome), chamber size, head gasket thickness, and the distance the piston was either above or below the deck surface of the block. With regard to piston position, a piston that stopped its travel below the deck effectively adds this volume to the chamber size while a piston that travels above the deck would reduce that volume from the chamber.
Even simple valve reliefs can affect compression. This standard four-eyebrow small-block Chevy replacement piston measures nearly 7cc’s worth of volume. Compare that to a pure flat-top, 6.0-liter Mahle piston with no reliefs. Of course, ensuring proper piston-to-valve clearance is important with either piston but the balance is always a compromise between adding compression yet avoiding bending valves when they hit the piston. Photo: Courtesy of Mahle Motorsports
We won’t get into the long-hand version of calculating compression only because it is both tedious and unnecessary now with the advent of online compression ratio computer programs. But it is important to understand the relationships between the components so that you can make decisions more effectively.
To assist in this process, you may need to convert combustion chamber volume that is usually measured in cubic centimeters (cc’s) into cubic inches or the opposite of cubic inches into cubic centimeters. We’ve listed these conversions in a separate chart to make finding them easy. As an example, a 70cc chamber converted to cubic inches would be 4.27 cubic inches.
As mentioned in the story, crankshaft bore and stroke are significant contributors to compression or the lack of it. It is much easier to create compression with a longer stroke engine than one with a shorter stroke. This is a 4.00-inch stroke crank for an LS engine. Bolt this crank in with a 4.010-bore flat top piston with valve reliefs, a 70cc chamber and a near-zero deck and this will push compression up to over 10.6:1.Photo: Courtesy of Mahle Motorsports
Let’s start with the most basic item of bore size. An aspect that is not generally known is that increasing the bore size will also increase compression. As an example, let’s start with a 6.0L LS engine with a 4.00-inch bore, a 3.62-inch stroke, a 70cc combustion chamber, a pure flat top piston that is 0.005-inch below the deck surface and is using a 0.053-inch-thick head gasket.
Using Summit’s free online compression ratio calculator, the program gives us a compression ratio of 10.1:1. Now, if we increase the bore diameter to 4.030-inch, this increases the static compression ratio to 10.22:1.Then, if we change to a block with a larger 4.155-inch bore, our original 10.1:1 jumps to a more impressive 10.7:1 ratio.
The best way to know the volume of any combustion chamber is to measure it with an affordable 100cc burette and a flat plexiglass plate. This is a simple procedure that produces very accurate results. Photo: Jeff Smith
Stroke has a much more dramatic effect on compression because of the substantial increase in volume that it creates. Let’s take our original 4.00-inch bore and 3.62-inch stroke LS engine stroke at 10.1:1 and add a 4.00-inch stroker crank to the mix. The original displacement was 364ci but now with a longer stroke, the cubic inches expand to a more impressive 402ci. On top of the displacement, this 0.380-inch increase in stroke drastically affects the compression pushing the original 10.1:1 now to 11.06:1.
The inverse is also true where a short stroke engine will have difficulty in creating static compression and is affected by small changes in chamber volume, gasket thickness, and piston top configuration. For this example, we’re going to go way back in time to a small 283ci displacement small-block Chevy to illustrate this point.
The position of the piston relative to the cylinder head deck is also critical. Most engine builders prefer to place the top of the piston at or near the deck surface, but you must also pay careful attention to piston-to-head clearance as well. A tight piston-to-head clearance for a typical wedge cylinder head engine might be 0.037-inch. Photo: Jeff Smith
The stock bore and stroke on a 283 is a combination of a 3.875-inch bore and a 3.00-inch stroke. With a 58cc combustion chamber, a flat top piston with four small (for a total of 8cc) valve reliefs, a 0.020-inch below deck height and a steel shim head gasket that is only 0.015-inch thick, the compression ratio for this engine comes out to 8.96:1. But often hot rodders will bolt a 64cc head on a 283 with bigger valves to try to make more power. What they don’t realize is that with a very short 3.00-inch stroke crank, a small chamber increase in size of 6cc has a big effect on compression. This change to a 64cc head will skewer the original compression ratio of 8.96:1 to 8.35:1 or a loss of over half a ratio!
But changes in chamber volume on a 4-inch stroke engine can be more dramatic even when the percentage of volume change is less than the smaller displacement engine. A change of 6cc in chamber volume on a 4-inch stroke, 4-inch bore engine while keeping all the other variables the same is worth a change of nearly three-quarters of a full point.
Another important variable is the compressed thickness of the head gasket. Many stock LS style MLS head gaskets can measure 0.053-inch and more. If you use one of these gaskets with a piston 0.020-inch below the deck surface, the compression ratio will suffer horribly so it’s always best to check before ordering gaskets.Photo: Jeff Smith
The numbers don’t lie. With a 4.010-inch bore, a 4.00 inch stroke, 70cc chamber, 0.051 gasket, a pure flat top piston, and a piston 0.005-inch below the deck computes out to 11.15:1, but add 6cc with a larger chamber and the compression drops to 10.45:1 or a drop of 0.70:1 in the ratio. These examples offer clues as to how easy it is to generate compression by simple changes.
Even the smallest details can offer advantages if you pay attention to their effects. As an example, piston design is a place where the smart engine builder can take advantage of his choice of piston top configurations. Most engine builders will agree that a small combustion chamber and a flat top piston with small valve reliefs are among the best ways to not only increase compression but also optimize combustion efficiency.
If you are working on an engine with unknown components, you can position the piston a known distance down from the deck and use a 100cc burette to measure the volume of that cylinder. Then compute the volume of a theoretical cylinder with no valve reliefs, dish, or dome. Comparing the theoretical volume with the measured one will produce an accurate description of the piston in question. In this particular case, we established an accurate measurement of the effective dome volume of this piston.Photo: Jeff Smith
The GM LS family of engines is a classic example. Even the original LQ4 6.0 liter LS truck engine from the early 2000’s offered a 7cc dished piston combined with an intermediate sized 71cc combustion chamber to create a 9.5:1 compression ratio to run on 87 octane. A simple trick to enhance power is to add a pair of 5.3L LM4/LM7 heads with smaller 61cc chambers to bump the compression and gain some near free horsepower and torque.
Our calculations reveal a 61cc chamber will push the compression a full point from 9.3:1 to 10.3:1. Even though the 5.3L heads employ smaller intake valves, the increase in compression more than compensates and overall drivability is improved with more torque and horsepower.
Besides the large component options like pistons and combustion chambers, it’s best not to overlook the smaller yet significant details like head gasket thickness and piston deck height. For most engine builders, these two measurements are linked to help establish piston-to-head clearance.
We won’t get into too many details because the options are near limitless. But generally speaking a piston-to-head clearance for a street engine should be established around 0.040-inch or slightly tighter. This is important because sufficient clearance is necessary to prevent piston rock from angling the piston and hitting the combustion chamber.
The modern Gen III hemi head is a hemispherical head in name only. Note that the chamber ends on opposite sides with flat or quench areas. These quench areas help with mixture motion as the piston nears top dead center (TDC) and improves combustion efficiency. Note that all Gen III Hemi engines use two spark plugs per cylinder to compensate for the long distance the flame front would otherwise travel to complete the combustion process. Both plugs fire at the same time and thus help improve both power and fuel mileage. A single spark plug in a Gen III Hemi would require a significantly increased ignition timing to approach the power made by using two plugs per cylinder. Photo: Jeff Smith
For wedge combustion chamber engines, this also establishes a tight quench area which is defined as the area between the flat areas of the chamber and the piston. As the piston arrives at TDC the tight clearance between the head and piston pushes (or squishes) the air and fuel into the chamber. This creates turbulence in the chamber and helps to stir the air and fuel into a more homogenous mixture that will combust more efficiently.
This means if you have an engine like an older small-block Chevy where the piston is buried deep in the cylinder to perhaps 0.025-inch, a thinner head gasket can be used to maintain the piston-to-head clearance at around 0.040-inch or less. One example of this would be the coated thin steel head gasket from Fel-Pro that measures only 0.015-inch (PN 1094) for a 350ci small-block Chevy. This will improve compression compared to a much thicker composition head gasket.
We’ve covered quite a bit of ground regarding compression ratio in hopes of offering some solutions or opportunities that you can take advantage of when building your next engine. It’s often the little details that can make all the difference.
Conversions
There are several free, online compression ratio programs to choose from. This one is from Summit Racing that you can find by searching Summit compression ratio program. These programs allow you to experiment with different chamber, gasket, and piston volumes to come up with the best overall compression ratio for your engine.
Photo: Courtesy of Summit Racing
- To convert cubic inches to cubic centimeters, multiply by 16.3871
- To convert cubic centimeters to cubic inches, multiply by 0.0610
Scaling Back The Squeeze
Some of the hottest muscle cars of the era, like this 427-powered COPO Camaro, had compression ratios of 11:1 or even greater.
Photo: Tommy Lee Byrd
Many muscle car engines from the late 1960s and early 1970s benefitted from compression ratios that were as high as 11:1. With today’s watered-down 91 and occasional 93 octane premium fuel, this often isn’t sufficient to prevent those older engines from detonating. Sure, you can mix in a little octane booster or race gas, but that’s expensive.
With today’s fuel, most sources will suggest no more than 9.0:1 for a compression ratio with iron heads. Our experience indicates you can run closer to 10:1 if the piston-to-head clearance is tight and the heads offer a decent, more modern chamber – like the newer LS engines, for example. Older engines with poor chambers tend to rattle with more than 10:1 to 10.5:1. Camshaft timing also has an effect on performance with bigger cams demanding more static compression compared to a street engine with milder cam timing. These engines are run more favorably with less compression. Of course, the more compression, the more power the engine will make with better efficiency so it’s a critical point.
It’s also possible to slow down the ignition curve and reduce timing, but these tend to make the engine run sluggish and unresponsive, which is not fun to drive. While you could rebuild the engine with a lower compression ratio with different pistons or cylinder heads, there are other alternatives.
Let’s take an example and show how we could reduce the static compression ratio on an original 350-cu.in. LT1 small-block Chevy without changing pistons or using different cylinder heads with larger combustion chambers.
This is a pocket ported 5.3-liter cylinder head from our friends at West Coast Racing Cylinder Heads. Bolting on this smaller 61cc chamber head on a 6.0-liter engine is worth more than one full point in compression. The rule of thumb is one full point of compression is worth roughly 4 percent power, which on a 500 horsepower engine would be worth an additional 20 hp!
Photo: Jeff Smith
We simulated a 1970 LT1 using Summit Racing’s online compression ratio program. We came up with a 4.00-inch bore, 3.48-inch stroke, a 64cc chamber and a piston with a roughly 2cc dome (it’s really bigger but once the valve reliefs are subtracted from the dome volume, the net volume change is roughly 2 cc’s), with the piston 0.025-inch below the deck running a 0.020-inch head gasket. This combination creates a compression ratio of 11.2:1. Often back in those days the compression ratio was often lower than the specs due to production tolerances, but we’ll use these numbers.
One way to reduce compression would be to add a thicker, composition style head gasket. For example, merely replacing the stock shim gasket with a Fel-Pro 0.041-inch composition version will drop the static compression ratio down from 11.2:1 to 10.58:1. This will help but there are repercussions with this approach. This move changes the piston-to-head clearance from roughly 0.045-inch to a much wider 0.066-inch. This reduces the quench effect and might create a situation where this makes the engine more detonation sensitive. This is something to consider before choosing this approach.
A more time-consuming idea would be to increase the combustion chamber volume through grinding the iron chambers. With the addition of 4 cc’s to the chamber volume with the same thin had gasket, it’s possible to cut the compression to 10.64:1. This approach will require some knowledge and skill with a grinder, but it is possible. Of course, using a 68cc aftermarket head will be much better as these more modern heads offer far better chamber designs that can enhance power while often not requiring as much ignition timing.
It’s also possible to add dished intake and exhaust valves that will add one or two cc’s worth of volume with a recessed valve face that might add a slight amount of volume to the chamber. This also reduces the valve weight, which is another positive approach.
These are a few of the better ideas for altering compression for earlier high compression engines. If you have a late ‘70s engine, it will have the exact opposite issue of desperately needing compression with a boost of more than one full point just to get the engine back up somewhere close to 9:1. The best bet with these engines is to just swap to smaller chamber heads. Going from a 76cc chamber to 64cc chamber will pump the compression a full point on a typical 350-cu.in. small-block Chevy.
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For car enthusiasts who weren’t around in 1975, you might hear a variation of “look around, what is happening in today’s world is what happened back then.” There is a vein of truth to that. Just a few years ago, buying a car with over 700 horsepower and a warranty that was brightly colored and sounded like the devil’s personal limousine was only a matter of having enough money to cover the purchasing cost. Two-door, four-door, station wagon, sports car, all available. But sooner or later, the party ends and now we have companies trying to foist electric vehicles and small crossovers that they promise will excite in the same way. The sad truth is, they won’t. Something is lost. The “x-factor”.
When the original era of muscle cars ended in the first half of the 1970s, it was the same scene. The only difference was that instead of technologically loaded vehicles, luxury was the by-word. Since you couldn’t feel the grunt of torque like you used to, you might as well feel sumptuous seats, leather-covered surfaces, and a ride that was numb to the road. Surprisingly, this sold well. Chevrolet took inspiration from Pontiac’s Grand Prix for their Monte Carlo and pretty much everyone followed suit. As the pony cars died off one-by-one, they were replaced with a new style: the personal luxury car. Those nameplates that remained evolved into softer, plusher and larger versions of themselves.
The Dodge Charger was no exception. While there were signs of luxury creeping in after the 1971 B-body debuted, the overall shape of the car still meant business, especially on NASCAR circuits where Richard Petty continued his reign as the king. But for 1975, Chrysler Corporation had a problem: they could either chase the Monte Carlo’s path to personal luxury sales, or they could carry over the 1974 body and satisfy enthusiasts but miss the potential sales. Using the new body but designing a unique look for it was out of the question due to Chrysler’s financial issues and the additional manufacturing challenges that would be faced.
A 1977 Chrysler Cordoba, for comparison.Photo: Hemmings Archives
Dodge chose to use the new body that would be shared with the Chrysler Cordoba, and while the Cordoba proved to be a hit right out of the gate, that success didn’t carry over to the Charger. The Cordoba outsold the Charger almost five-to-one between 1975 and 1978, and according to Burton Bouwkamp, the Chrysler Corporation engineer who oversaw the Charger project (among many others), appearance alone was to blame. As he told Allpar in 2004, “In 1974, at a consumer research study to learn how to merchandize the 1975 style, a Charger owner said to me, ‘I see the nameplate on the car, but that is not a Charger!’”
Then there was the insult to injury: Richard Petty never ran the 1975 Charger in NASCAR. It is a documented fact that he loved the 1971-74 Charger body. In his eyes, the shape was perfect for whatever kind of racing he was taking part in. Compared, the 1975 Charger was a barn door that had aerodynamic issues stemming from the rear window being too upright and the decklid being too short. Instead, he utilized the 1974 body until it aged out, at which point he gave the 1978 Dodge Magnum a shot. Let’s just say that Petty didn’t like that car much.
What does one do with a car that doesn’t have racing credentials, that didn’t share the mythical status its nameplate implied, wasn’t as luxurious as its platform mate, and is largely shunned by enthusiasts? The sky is the limit, as this 1975 Dodge Charger Daytona we found on Hemmings Marketplace shows. Painted in two-tone Lucerne Blue Metallic over Silver Cloud Metallic, this Pro Street-inspired Charger features what many don’t see in this era: class, performance, and showmanship. While the Daytona package’s two-tone wasn’t sold exactly like this, eliminating the pinstripe between the colors and moving the “Charger Daytona” callout completely onto the doors cleans up quite a bit of the look. Removing the bumperettes and painting the bumpers and grille surround contributes to the cleaner appearance as well, while the A-body dual-snorkel hood scoop brings a little bit of muscle car flair back.
Under that scoop lies 505 cubic inches of Chrysler RB big-block that has replaced the original 2-barrel 360-cu.in. small-block that originally occupied the engine bay. The modified 727 TorqueFlite sends 657 horsepower and a boatload of torque out to the narrowed 9-inch rear axle with 4.11 gears. Stopping the big B-body is a combination of factory discs up front and Wilwood discs in the rear.
The interior is best described as a custom take on Dodge’s idea of luxury for 1975. The high-back bucket seats, center console, door panels, dash and console all remain, but the faux-woodgrain items have been swapped for aluminum plate, the courtesy lights have custom covers, and the gauges are aftermarket Auto Meter units. There is no ignoring the wheel tubs, the sound system, or the roll cage, but they all continue the blue theme of the interior. Even the trunk, which houses a 20-gallon fuel cell and the battery, is carpeted.
Yes, the Charger crossed over to the dark side in 1975. But there is a silver lining: there is nothing stopping anyone from improving one of these mid-1970s machines. Styling will always be subjective and there is no way anyone could compare it to the 1968-1974 Charger at all. But a comfortable interior, a big-block and a traffic-stopping appearance can make up for a lot of ills.
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