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As collector cars, Mercurys sometimes get lost in the shuffle--much in the way that the marque was lost in the shuffle at Ford Motor Company for so many years.

Mercury was positioned just upmarket of Ford, but not quite on par with Lincoln, yet it shared bodies and drivetrains with each of the other brands for too much of its life. When it was phased out last year, Mercury accounted for less than six percent of FoMoCo sales and lacked an identity that car buyers could relate to.

For the 1957 model year, however, the big M sought to break free from a badge-engineered image and delineate itself as a true competitor for not only GM's Pontiac division but Oldsmobile and Buick, as well.

Mercury's distinctive scalloped quarter panels in an ocean of tall tailfins from Detroit. 1957 marked the first year since 1940 that Mercury shared none of its body panels with other FoMoCo divisions.

The 1957 Mercury had the distinction of being the first to share no body panels with another Ford Motor Company division since 1940. The new "Dream Car" styling was the subject of an aggressive public relations/advertising blitz that sought to convince buyers that they were buying the car of the future. Jet-age styling cues were piled on like clichés from a 1950s science-fiction thriller. In the front and rear, huge simulated air intake scoops formed each side of the front and rear bumpers, while bold concave accents at the quarter panel beltline carved out rocket-like tail fins, complete with V-shaped taillamps. The top-of-the-line Turnpike Cruiser added a roof ventilation system with two oval ram-air scoops above the windshield on each side of the car. Small antennas protruded out from inside the scoops purely as a futuristic design element.

The '57 Mercurys were bigger in every way than their predecessors and sat lower to the ground. Only V-8 power was available, using either the Ford 312 or Lincoln 368, and when equipped with an automatic, Mercurys were outfitted with a push-button "keyboard" to control the transmission.

Mercury enthusiasts look fondly on these wildly styled behemoths today, and they sold well new. Unfortunately, Mercury didn't seem to be able to soar above some of the quality control issues that Ford wrestled with at the end of the 1950s.

In January 1991, Popular Mechanics recalled how the 1957 Mercury scored the second worst overall rating in the history of the magazine's automobile owner's surveys. (The worst score went to Lincoln in 1958.) In the August 1957 issue, 13.2 percent of 100 1957 Mercury owners surveyed by PM rated the car "Poor." Some 61.4 percent called the car Excellent, while 25.4 percent said it was Average. The feature most liked by owners was the 1957 Mercury's exterior styling, followed by its handling ease and riding comfort. Owners' most frequent complaints centered around fuel economy (one owner reported 10 MPG), poor workmanship and body rattles and squeaks.

Our feature Mercury isn't typical of the luxurious image that Mercury was trying to project for its new car in 1957. Powered by the M-335 version of the 368, this example emulates the Mercs built to do battle in NASCAR's growing stock car racing series.

Since these pictures were taken, the car has changed hands, selling at Barrett-Jackson's 2011 Scottsdale auction for $38,500. A few years back, we spotted a clean 1957 Monterey at a local show, with a more approachable asking price of $17,500. Recent editions of Hemmings Motor News have featured 1957 Mercurys with asking prices in the neighborhood of $25,000.

Buying a complete car is probably your best bet, as Joel Ferris of Mercuryland, (www.mercuryland.com), which specializes in Mercury parts and information, cautions that the '57 is not a project car for the faint of heart.

"These are not easy or cheap cars to restore," he said. "We do research to see what parts will work, so our customers have something, plus we part out cars for the used parts."

Chassis and Brakes

1957 Mercurys rode on a new bow-shaped full frame that egged out in an arc at the center and tapered in at the front and rear wheels. The idea was to allow additional space to drop the floor, and the car's center of gravity, lower. The frame had five crossmembers, with additional reinforcements on convertibles.

The front suspension was of the typical independent, ball-joint variety, with coil springs, hydraulic shocks, a one-piece torsion bar-style stabilizer and what Mercury called "swept-back" lower control arms.

The rear suspension used 55-inch-long leaf springs and hydraulic shock absorbers. Station wagons, Monterey and Montclair models, except convertibles with the 368 cu.in. engine, were equipped with a cushioned shackle on the forward end of the rear leaf springs.

The brakes were 11-inch drums, but cars with the 312 had 212 square inches of braking surface, while station wagons and 368-powered cars had 3-inch front binders for a total of 233 square inches of braking surface. Mercurys used recirculating ball-type steering boxes. The overall steering ratio for cars with manual steering was 27:1, while cars with power steering had a 24:1 ratio.

All of the cars rode on 14x6 wheels; Montclair and Monterey (except convertibles) were shod with 8.00x14-inch tires, while others used either 8.00x14 or 8.50x14.

Engine Transmission and Axle

For 1957, Mercury offered two engines: the 255hp 312 V-8 and the 290hp 368 V-8. The M-335 power package added a dual-quad intake and a solid-lifter camshaft to the 368, raising power to 335hp. Its availability has been debated, but the dual-quad intakes have turned up on Montereys and Turnpike Cruisers.

The 312 was used in Fords and Mercurys as well as Edsels. It was a heavy engine and had some oiling issues that are easily addressed. It was a good performer for its time, however, and is popular with Ford enthusiasts. Parts and information are both easy to come by when it's time to rebuild one of these classic Y-blocks.

The 368 was shared with the Lincoln division in 1957, which was the engine's last year in production, as it was replaced with the 383 MEL V-8. The 368 is a heavy, but sturdy and smooth-running engine. Parts are widely available for the 368; however, they tend to be more expensive than 312 parts--something to consider when buying a car in need of an engine rebuild.

On both engines, a four-barrel carburetor was standard. The 368 was typically outfitted with the Carter WCFB, while the 312 used the Carter AFB or the Holley 4150.

A three-speed manual Warner T-85 transmission and a 10.5-inch clutch were standard on station wagons and the Monterey. An overdrive was optional, as was the Merc-O-Matic three-speed automatic transmission. (The Merc-O-Matic was standard on the Montclair and Turnpike Cruiser.)

The rear axle used was a banjo-type housing with a front-loading differential carrier. With a manual transmission, gear ratios were typically 3.70:1 or 3.89:1. With the Merc-O-Matic, gear ratios were 2.91:1 or 3.22:1.

Body

Full-size Mercury variations for 1957 included: the Montclair Phaeton Sedan, Phaeton Coupe, convertible and four-door sedan; the Monterey Phaeton Sedan, Phaeton Coupe, convertible, four-door sedan and two-door sedan; four-door, nine-passenger and six-passenger, as well as two-door six-passenger wagons and the Turnpike Cruiser two-door hardtop, four-door hardtop and convertible.

Mercury took great pride in pointing out the sturdiness of its body panels in 1957 advertisements. As with all American cars of this vintage, however, rust is the biggest enemy. Some common patch panels are being produced for these cars, including rocker panels, floor pans, inner headlamp panels and rear fender patches. For complete panels--fenders, quarters, trunklids, doors and hoods--restorers will have to repair what they have or rely on used parts from salvage yards and swap meets. The same is true for trim parts--next to nothing is being reproduced for 1957 Mercurys.

Interior

Of all of the Mercurys, the Turnpike Cruiser is the most striking and gimmicky from the operator's perspective. As standard equipment, the Cruiser was outfitted with "Keyboard (push-button) Control," for the automatic transmission; "Breezeway Ventilation," a quirky roof-level ventilation system with faux miniature antennas poking out of the exterior openings and a power retractable rear window; the "Monitor Control Panel," with its tachometer and average-speed computer clock set in their own rubberized pods; as well as the oddly shaped "Full Vision" steering wheel that gave an unobstructed view of the sweep-type speedometer. There were numerous creature comforts that could be piled on, as well, including a four-way power seat and a power seat with memory, power windows, tinted windows, air conditioning, an automatic chassis lube system and more. Lesser models had more conventional-looking interiors than the Turnpike Cruiser, but even base cars were loaded with flair. Across the board, flamboyant two- and three-tone vinyl and fabric interior combinations were available, set off by bright chrome trim.

While upholstery and carpeting can be replaced from original-style patterns, there is no central clearinghouse for 1957 Mercury interior trim parts, today. Plan your restoration project accordingly.

PRODUCTION

Monterey two-door hardtop -- 42,199

Monterey two-door convertible -- 5,003

Montclair two-door hardtop -- 30,111

Montclair two-door convertible -- 4,248

Turnpike Cruiser two-door hardtop -- 7,291

Turnpike Cruiser convertible -- 1,265

WHAT TO PAY

PARTS PRICES

Ball joint -- $57

Brake drum (w/2.5-inch-wide brakes) -- $220

Brake hose -- $34

Camshaft (368 V-8) -- $210

Carburetor kit -- $59

Carpet kit -- $259

Clutch disc -- $113

Coil springs -- $220 (per pair)

Exhaust system -- $454

Fuel pump -- $130

Gasket kit (368) -- $193

Idler arm -- $57

Master cylinder -- $115

Motor mounts -- $36 each

SPECIALISTS

Mercuryland

308-946-2564

www.mercuryland.com

Kanter Auto Products

800-526-1096

www.kanter.com

Concours Parts

800-722-0009

www.concoursparts.com

The Lincoln/Mercury Old Parts Store

727-445-1091

www.lincolnoldparts.com

Mac's Antique Auto Parts

877-579-5720

www.Macsautoparts.com

CLUB SCENE

International Mercury Owners Association

PO Box 1245

Northbrook, Illinois 60065

www.mercuryclub.com

847-997-8624

Dues: $40 per year; membership: 1,400

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