Caliente Interactive (caliente.mx) and Liga MX announced a four-year agreement, which turns the operator into a sponsor of the main soccer championships in Mexico.
About this new alliance, Enrique Bonilla, President of Liga MX, commented:
"In every team, as in football, we always seek to have the best. The best goalkeeper, the best center back, containment, striker who scores the goals. For this reason, we seek to add the best in Mexico in its field to our team. caliente.mx has been characterized in its last years for being a pioneering and innovative company in Mexico and within Mexican football. For this reason, it has been the quest to add these values ??to us."
On the other hand, Emilio Hank, CEO of Caliente Interactive, said:
"Throughout these years, Liga MX has shown that it is committed to this sport, just like us. We have sought to establish this alliance for a couple of years and now we are very happy that we can finally make it."
"With Liga MX we create communities for sports lovers and they have been very clear with their commitment and support with the talent and teams of Mexican football. If we want to continue being the best, we have to be with the best."
As part of the signed agreement, Caliente Interactive will provide data and promote new forms of interaction through social networks between the public and the different football teams.
On the other hand, Hank announced that there will be a fan of the month award, which will seek to reward people who live football with great passion.
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