Burger King is the new sponsor of Liga Portugal

The world-reference multinational food chain associates itself to the Portuguese Professional Football

Burger King and Liga Portugal have just established a partnership that will associate the brand to the Professional Football competitions, namely Liga Portugal bwin and Liga Portugal SABSEG for the 2021-2022 season. The food chain thus becomes the official sponsor of the official football competitions in Portugal, and together with Liga Portugal will create the best experiences for fans: the best football allied to the best hamburgers.

As part of this partnership, Burger King will give name to the Forward of the Month awards of the Liga Portugal bwin and Liga Portugal SABSEG. The sponsorship also includes the association of the brand to the Team of the Week of the Liga Portugal Bwin, announced weekly on Liga Portugal's own digital platforms. Burger King will also have a presence in some promotional visible materials, among other campaigns and initiatives promoting the Liga Portugal bwin and the Liga Portugal SABSEG.

Football is when we enjoy and bring together friends and family to support our favourite team and where food is always present. Burger King's partnership with Liga Portugal will create a dynamic between the more than 140 restaurants of the brand in Portugal, its home delivery service and all the fans of Liga Portugal bwin and Liga Portugal SABSEG, allowing them to enjoy the show in the best way possible.

"Burger King's growth strategy involves a strong bet on proximity with the Portuguese market and this partnership with Liga Portugal is an excellent tool to meet that purpose", says Jorge Carvalho, General Director of Burger King for Portugal and Spain. "We know that football is universal, but every fan lives it in their own way. This is Burger King's claim - Have It Your Way® - and this partnership is basically an invitation to enjoy football, now with Burger King, which always fulfills the customers' needs, offering the best products and the best experience to them", he adds.

"This is a further sign of the recognition of the commercial appeal of our sector in general, and our competitions in particular. We have followed a strategy of proximity with major brands in certain sectors of activity, which share with us the vision of entertainment and getting closer to fans and consumers. Burger King is a reference brand on a global scale, which is also in line with the international expansion plan of Liga Portugal and its competitions", says Sónia Carneiro, Coordinating Executive Director of Liga Portugal.