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  • ASA Advertising Standards Authority

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    ASA is funded by advertisers through an arm's length arrangement. Mission is to ensure that advertising in all media is legal, decent, honest and truthful. Maintaining the self-regulatory system is much more cost-effective for advertisers than paying the legal costs of a court case.

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    ASA is funded by advertisers through an arm's length arrangement. Mission is to ensure that advertising in all media is legal, decent, honest and truthful. Maintaining the self-regulatory system is much more cost-effective for advertisers than paying the legal costs of a court case.

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    Attribution Non-Commercial (BY-NC)
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    67 views2 pages

    ASA Advertising Standards Authority

    Uploaded by

    xXhedgeyXx
    ASA is funded by advertisers through an arm's length arrangement. Mission is to ensure that advertising in all media is legal, decent, honest and truthful. Maintaining the self-regulatory system is much more cost-effective for advertisers than paying the legal costs of a court case.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    ASA (Advertising Standards Authority) Funding: The ASA is funded by advertisers through an arms length arrangement that guarantees

    the ASAs independence. Collected by the Advertising Standards Board of Finance (Asbof) and the Broadcast Advertising Standards Board of Finance (Basbof), the 0.1% levy on the cost of buying advertising space and the 0.2% levy on some direct mail ensures the ASA is adequately funded to keep UK advertising standards high. We also receive a small income from charging for some seminars and premium industry advice services. What they do: Our mission is to ensure that advertising in all media is legal, decent, honest and truthful, to the benefit of consumers, business and society. We aim to achieve our mission by getting better at regulating ads in all media, and in particular by:

    Making a success of regulating online ads Being an effective part of the response to societal issues shown to be affected by advertising Placing more emphasis on prevention rather than cure Being more efficient and in tune with consumers, business and society

    ASA regulations of non-broadcasting advertising: Self-regulation means that the industry has voluntarily established and paid for its own regulation. The system works because it is powered and driven by a sense of corporate social responsibility amongst the advertising industry. Advertisers have an interest in maintaining the system because:

    Making sure that consumers are not misled, harmed or offended by ads helps to maintain consumer confidence in advertising. Advertising that is welcomed by consumers is good for business. It maintains a level playing field amongst businesses. It is important for fair competition that all advertisers play by the same rules. Maintaining the self-regulatory system is much more cost-effective for advertisers than paying the legal costs of a court case.

    Even though many steps are taken to ensure ads are in line with the Codes before they are aired or published, consumers have the right to complain about ads they have seen, which they believe to be misleading, harmful or offensive.

    Complaints against tesco and Barnados

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