The Advertising Standards Authority (ASA) is an independent UK organization that receives and reviews complaints from viewers about advertisements. The ASA evaluates advertisements to determine if they violate any rules or regulations by being misleading, harmful, offensive, or contrary to the public interest. Complaints are made about ads being inappropriate for children, sexist, sexually inappropriate, misleading, featuring animal cruelty, related to homosexuality, racist, condoning violence, about religion, or offensive to people with disabilities.
2. The UK’s independent organisation that deals with
complaints from viewers if an advertisement doesn’t
fit with rules and regulations and is in someway
offensive or against public interests.
Their work includes acting on complaints and
checking media to take action against misleading ,
harmful or offensive advertisments.
The Advertising Standards Authority
3. Inappropriate for children
Sexist Advertisements
Sexually inappropriate
Misleading
Animal cruelty
Homosexuality
Racist
Condoning violence
Religion
Offensive to people with disabilities
Why do people find ads offensive?
