FASHION

Once we all wanted Hunter wellies, so why has the brand collapsed?

From farmyards to Glasto, they were the welly to wear. What went wrong, asks Anna Murphy

Charles and Diana at Balmoral, 1981; Kate Moss at Glastonbury, 2005; Alasdhair Willis and Stella McCartney at Glastonbury, 2014
Charles and Diana at Balmoral, 1981; Kate Moss at Glastonbury, 2005; Alasdhair Willis and Stella McCartney at Glastonbury, 2014
ANWAR HUSSEIN/GETTY IMAGES; MJ KIM; ALAMY
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It sounds mad now. It was probably mad then. But I would characterise my feelings about Hunter boots when I was a child as obsessive. I really, really wanted some. But I didn’t get any because my feet were growing and they were too expensive for me to grow out of. That was what I was always told when I asked. Which I did, I realise looking back, with tiresome frequency.

So the fact that Hunter Boot Ltd went into administration last week is not just another faraway tale of corporate downfall for me, but oddly personal. I know I am not the only one. Part of the Hunter magic was that they were built to last, and so were also built to become a