Jeremy Scott never does things by halves. “I don’t know how to not be extra,” he shrugs over Zoom, looking typically upbeat in a pink hoodie accented with candy-coloured beads around his neck. Bringing the sunshine to fashion’s forecast is what he does best, and what we’re on Zoom on a gloomy Monday night in London to talk about. “I am an overachiever by nature,” says Scott of unveiling his high-octane Moschino womenswear pre-fall 2022 and menswear autumn/winter 2022 video when we all need a little oomph before December’s festivities truly take hold. “It’s kind of part of my chemical DNA make-up,” he adds of his effervescent approach to fashion. “I just really want to bring clothes to life.”
The American designer has more than delivered on his mission, even as most brands quietly release a lookbook for pre-fall. Assembling a fabulous team – including stylist Carlyne Cerf de Dudzeele, make-up artist Kabuki, hair aficionado Jimmy Paul, and nail pro Naomi Yasuda – to capture his ’60s-era sci-fi-inspired collection, the result is more of a music video than a typical show film. It’s joyous, spunky and shocking; each look a cacophony of cartoonish colour that somehow works with the superhero-esque eye make-up and attitude served by the models.
On the moodboard? A Clockwork Orange, Blade Runner and Sgt. Pepper’s Lonely Hearts Club Band, as Scott tapped into the nostalgia we’re all going nuts for right now, but which always underscores Moschino. “I tried to create this new vibrant cocktail of colour-blocking, tromp l’oeil and all the Francoisms [Franco Moschino founded the house in 1983],” he explains, adding that it’s the beauty of the unexpected coming together that inspires him.
Also stimulating Scott this season is the cast of fresh faces he enlisted to bring his vision to life. This is big news for a man who is beloved by all models and can have his pick of the supers. “I wanted to do new faces so you couldn’t quite figure out who was who; I just thought it would give it a more energetic feeling,” he says of bringing a sense of intrigue to the hyper-glossy Moschino world.
Scott’s favourite look is the biker jacket and pants that come “all lace-up and bonded”, with a matching cap and paint brushed across the eyes. “It has a kind of toughness, but a sense of familiarity that I love,” he explains of putting his witty Moschino twist on the classics. You get the sense, though, that Jeremy Scott could find the fun in everything.
Watch the womenswear pre-fall 2022 and menswear autumn/winter 2022 video, below.
Stylist: Carlyne Cerf de Dudzeele
Runway photography: Marcus Mam
Videography: Jeremy Eichenbaum
Make-up: Kabuki
Hair: Jimmy Paul
Nails: Naomi Yasuda
