The Argentine Football Association and crypto casino BC.GAME ink global sponsorship agreement

2022-09-09

Argentina

Reading time 2:24 min

The Argentine Football Association (AFA) and crypto casino BC.GAME have signed a global sponsorship agreement for the next six months. Thus, the Argentine National Team will be supported by the gaming operator during the World Cup in Qatar, to take place Nov. 20-Dec. 18.

"This partnership is more than just an agreement, with the aim of building an international gateway for the AFA and BC.GAME brand to reach more audiences and add new revenue streams through several diverse categories," the company stated. The latest deal is a new sponsorship contract within the National Teams platform, which now exceeds 25 brands.

🥳 Thrilled to announce https://t.co/75wFXJL2Zp is now the official Crypto Casino Sponsor for Argentine Football Association @afa!

😍 Stars like Lionel Messi, Paulo Dybala, Angel Di Maria will be interacting with #BCGAME users in coming days!

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— BC.GAME (@BCGameOfficial) September 8, 2022

Claudio Tapia, President of AFA, said: "We are very happy to present this new agreement with BC.GAME. At AFA, we are always looking for opportunities to harness emerging technologies to improve the experience of our National Team and League fans. This agreement allows us to create new digital products and by this generate a new stream of source of income. We welcome BC.GAME as a new commercial partner of our Association."



Claudio Tapia, President of AFA

Furthermore, Chris Butler, Chief Operating Officer (COO) of BC.GAME, commented: "The Argentine Football Association has proven to be one of the most intuitive organizations on the planet. We, at BC.GAME, are thrilled to find that many of our long-term goals were in perfect alignment with the AFA's plans to form partnerships with the top companies in the blockchain industry."

"Moving forward, our aim is to introduce mutually beneficial revenue streams as well as unhindered access to our massive community of gamers, punters, and football fans who frequent the BC.GAME Casino and social channels. As exciting as this is for all of us at BC.GAME, we are equally humbled to have this opportunity," he added.

Leandro Petersen, Commercial and Marketing Director of AFA, stated: "BC.GAME is at the forefront of this new category of virtual gambling. The platform combines in a unique way digital currencies with an innovative gaming platform. Fans of the Argentine national team around the world will get closer to the players they love."

"We are very excited by the prospect of this agreement as we look forward to the start of the World Cup. It is important to continue to generate new sources of revenue for the Association and to continue to grow strategic sponsorship partnerships. We have more than 25 brands working on the National Teams project together with AFA and we will continue to grow in new areas and territories," he concluded.

🇦🇷 Duelbits is delighted to be the Regional Sponsor of the Argentine Football Association!

🏆 Argentina is a country with an incredible football heritage & Duelbits hopes to play a part in their success at this year's World Cup.https://t.co/tNmS9fxj8G pic.twitter.com/olVEJmpzox
— Duelbits (@Duelbits) September 7, 2022

Earlier this week, the Argentine Football Association and online betting platform Duelbits entered into a commercial agreement for the South American territory -excluding Argentina- through which the company becomes a Regional Sponsor of the National Teams.